Lives Entwined in the Great Stock Market Collapse

In the Afterword to 1929, Andrew Ross Sorkin reflects that in this book, he wanted “to restore the texture and detail of the human lives at the center of an epic historical event. Who exactly were the people caught up in it, what did their lives look and feel like?” In this, Sorkin has fully succeeded. He has created a most readable account of the personalities, careers, opinions, decisions, actions, hopes, fears, risk-taking, and sometimes descent from hero to bum of those entwined in the intoxicating boom and crushing bust of the 1920s stock market. We can’t help being interested in the characters he deftly portrays. 

This book is not about macroeconomics, the causes of economic cycles, theories of financial market behavior, or the author’s proposals for institutional redesign or grand reforms. There are no mathematical formulas or graphs, and no statistics, other than reporting the heady rise and headlong drop in stock prices of the time, and, in later sections, the staggering numbers of bank failures. It is a book about people. 

In Sorkin’s drama, they appear in five acts: 

  -Life and personalities at the top of the great 1920s stock market bubble 

  -The Crash of October 1929 

  -The deepening Depression, leading to the banking panic of 1933 

  -Hoover exits; Roosevelt creates a heroic role for himself 

  -Aftermath: 1930s Congressional investigations, reform legislation, and criminal indictments; the later life of the characters. 

A problem with writing this kind of history is that readers already know, in general, what happened. This can impart to the drama a retrospective inevitability that did not exist for the people at the time. Instead, they found themselves in a confusing present with an unknowable future, just as we do. Sorkin relates colorful examples of conflicting predictions of the time.  

John Jabob Raskob, “one of the wealthiest men in the nation,” chairman of the Democratic National Committee, and an important character in the book, assured the public in 1929 that “with just $15 per month, ‘wisely invested,’ anyone could become wealthy through the stock market within twenty years.”  Said the Literary Digest, “‘This is the greatest vision of Wall Street’s greatest mind.” 

About the same time, Thomas Lamont, the second most senior partner in J.P. Morgan and Co. and a principal actor in the book, was in Europe, negotiating the restructuring of the German reparations from World War I. From there, he wrote his son, “Prices can go lower, so be sure to keep plenty of cash…I keep feeling cash is a good asset.”  

The stock market reached its peak in September 1929, with the Dow Jones Industrial Average at 381. Of course, they didn’t know then it was the peak. “The market had experienced nearly seven years of uninterrupted growth,” as Sorkin observes. Had you been living then, do you think you would have been buying or selling at that point?

In that month, the brilliant and famous economist, Irving Fisher of Yale University, opined, “Stock prices are not too high and Wall Street will not experience anything in the nature of a crash.” He said, this reflected, among other factors, “inventions such as the world has never before witnessed.” (This may sound familiar.) In October, he further memorably pronounced: “Stock prices have reached what looks like a permanently high plateau.”  

A sense of the times comes with another of Fisher’s arguments: The market had not yet “reflected the beneficent effects of Prohibition, which had made American workers more productive and dependable.” 

On the opposite side, economist Roger Babson issued a famous forecast: “Sooner or later a crash is coming and it may be terrific. Wise are those investors who now get out of debt… The stock market boom will collapse like the Florida [land] boom.” (This is the only mention in the book of that other 1920s bubble.) Babson continued, “Sellers will exceed buyers…paper profits will begin to disappear…margin accounts will be closed out…there may be a stampede for selling which may exceed anything that the stock exchange has ever witnessed.” (Sorkin does not mention that Babson was also the Prohibition Party’s 1940 candidate for U.S. President.) 

Charles Merrill, the co-founder of Merrill Lynch, gets only a bit part, but it includes his early call, which looks very good in retrospect: Merrill “had been telling his clients to get out of the market since March 1928.”  But between the end of March 1928 and early September 1929, the market rose 80 percent. 

So would you have listened to Merrill, or to Charles Mitchell, the Chairman of the National City Bank of New York (now Citibank), a leading banker of the day? Boarding an ocean liner for a four-week vacation in September 1929, Mitchell told the press, “There is nothing to worry about in the financial situation of the United States,” and upon his return in October, “Although in some cases speculation has gone too far…the markets generally now are in a healthy condition.” Mitchell is a prominent character in the book, starting the story at the top of Wall Street, falling hard and ignominiously in the 1930s, and rising again.  

Herbert Hoover, a very intelligent and capable man, had become President of the United States in March 1929. He had long been convinced that the stock market suffered from excess speculation. Now, six months into the job, “rattled by the roller-coaster stock market and [the] conflicting comments from Babson, Fisher and Mitchell, the president dispatched an envoy [to] Lamont. … Should his administration do something to stop speculation before it was too late?” Lamont’s advice was that “Corrective action on the part of public authorities…need not at this time be contemplated.”  

The Crash came. On Black Thursday, October 24, Babson’s scenario became reality with “a blizzard of sell orders…brokers liquidating the accounts of customers who couldn’t meet their margin calls… soon many stocks had no bids at all…everybody wants to sell out.” 

This set the stage for the dramatic private intervention of the leaders of Wall Street. Sorkin tells the story very well. “Lamont remembered the Panic of 1907 and tried to think: What would J. Pierpont Morgan do?” The answer was for the leading firms to create a pool to buy stocks amid selling and stop the panic.  

Richard Whitney, the Vice President of the New York Stock Exchange, was their broker. “At 1:30 p.m. the tall, supercilious Whitney strode unto the trading floor with a smile…to post 2 where in a loud, booming voice, he asked what the last bid for U.S. Steel had been. ‘One ninety-five,’ the specialist said ‘Ten thousand at two-oh-five,’ Whitney announced. … For a split second there was silence … Then a shout of elation went up and spread across the room.”  Whitney proceeded across the floor, “loudly buying shares.”  Would the plan work? It looked like it would. “The rout was halted. … Whitney was hailed as a hero [and dubbed] “Wall Street’s White Knight.”  

But five days later, on Black Tuesday, October 29, it all came apart again, with renewed floods of selling and prices collapsing By the end of the day, the Dow Jones index had fallen to 230, or down 40 percent from its September peak The Wall Street elite’s best shot had failed Subsequently, despite various interim rallies and optimism,  stock prices would fall for the next three years, ultimately going down by 89 percent from the peak. 

Many interesting characters appear on Sorkin’s stage. Among them is Winston Churchill, out of political office, touring America to build an audience for his writing, who took time out to make heavy losses in the stock market. 

There is Jesse Livermore, famous in his day as a big-time financial speculator, whose life was fictionalized in the popular 1923 novel Reminiscences of a Stock Operator. In October 1929, Livermore made huge profits by being short the market; his gains, Sorkin tells us, amounted to $100 million. Later, he lost it all and finally committed suicide, writing to his wife, “I am a failure.” 

In the Washington D.C. scenes, Senator Carter Glass often appears, a Jeffersonian Democrat, great critic of Wall Street and of Charles Mitchell in particular, and co-sponsor of the landmark Glass-Steagall Act of 1933. About Black Tuesday, he said with schadenfreude, “It is just the result of Mitchellism … It is a sign the gamblers have reached their limit.” 

As Sorkin takes the story into the 1930s, the Depression involves thousands of bank failures, literally. Hoover, having lost the 1932 election by a landslide, faced a nationwide bank panic during this lame duck period. He tried to get the newly elected Franklin Roosevelt to work with him on a national bank holiday, but Roosevelt refused. 

With the country in the midst of a banking crisis, Hoover was outplayed by the master politician, manipulator, and rhetorician, Roosevelt, who then could take center stage as the hero with his own national bank holiday, using much of the material already worked out by the Hoover administration, and launching the New Deal, which dominated the rest of the 1930s. Near the end of that new drama, we may note, with Roosevelt’s policies, the 1939 unemployment rate was still 17 percent—but that is a different book. 

1929 does not take up and is not interested in how the stock market finances productive investment, entrepreneurial ventures, and economic growth, and produces long-term profits. It focuses rather on how it can generate excesses, like the huge 1920s bubble and bust. Sorkin muses on the last page that overall “People will find new ways to believe the good times can last forever … humanity will again and again lose its head.” However, fundamental uncertainty means we can’t have one part of this fascinating combination without the other, and it is highly unlikely that we in the present are any smarter than the characters caught in the great drama of a century ago. 

Alex J. Pollock is a senior fellow of the Mises Institute, the author of Finance and Philosophy—Why We’re Always Surprised, and co-author of Surprised Again!