Campaign Ads and the Differences Between Soliciting Donations and Mobilizing Volunteers
Political science has typically divided its study of nonvoting forms of political participation into two types: those that involve giving money and those that involve giving time.
Research on political participation has long emphasized differences between Americans who donate money to political campaigns and Americans who perform other kinds of political activity. It’s unclear, however, if there are distinctions in how campaigns use advertisements to solicit donations and mobilize grassroots voters. Analyzing Facebook ad data from thousands of ads, donations, and e-mail sign-ups from a recent statewide gubernatorial campaign, we show that campaigns deploy ad themes that vary in their success at attracting donations and mobilizing grassroots activists. Ad effectiveness varies by region of the state as well. Ideological extremity boosts small donations and campaign sign-ups. However, less ideological campaign messages are also effective, perhaps because recipient lists are already curated to include the candidate’s likely supporters.
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This paper was originally published by The Journal of Information Technology & Politics
Politics
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Is American Nationalism Still Creed-able?
We are not there now, but there is reason to worry that the United States is in danger, if we are not careful, of ceasing to be a nation with the principles of 1776 at its core.
National Civitas Institute Poll: Americans are Anxious and Frustrated, Creating a Challenging Environment for Leaders
The poll reveals a deeply pessimistic American electorate, with a majority convinced the nation is on the wrong track.
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The Transnational Conservative Project
Intellectual conservatism has proved to be both durable and versatile over the last 250 years, and there is little reason to believe that it will be any less versatile in the future.
