Campaign Ads and the Differences Between Soliciting Donations and Mobilizing Volunteers
Political science has typically divided its study of nonvoting forms of political participation into two types: those that involve giving money and those that involve giving time.
Research on political participation has long emphasized differences between Americans who donate money to political campaigns and Americans who perform other kinds of political activity. It’s unclear, however, if there are distinctions in how campaigns use advertisements to solicit donations and mobilize grassroots voters. Analyzing Facebook ad data from thousands of ads, donations, and e-mail sign-ups from a recent statewide gubernatorial campaign, we show that campaigns deploy ad themes that vary in their success at attracting donations and mobilizing grassroots activists. Ad effectiveness varies by region of the state as well. Ideological extremity boosts small donations and campaign sign-ups. However, less ideological campaign messages are also effective, perhaps because recipient lists are already curated to include the candidate’s likely supporters.
Read the Full Paper
This paper was originally published by The Journal of Information Technology & Politics
Politics
%20Richard%20Samuelson%20%20-%20Is%20American%20Nationalism%20Still%20Creed-able_-1.jpg)
Is American Nationalism Still Creed-able?
We are not there now, but there is reason to worry that the United States is in danger, if we are not careful, of ceasing to be a nation with the principles of 1776 at its core.
National Civitas Institute Poll: Americans are Anxious and Frustrated, Creating a Challenging Environment for Leaders
The poll reveals a deeply pessimistic American electorate, with a majority convinced the nation is on the wrong track.
.webp)
%20(1).avif)
.png)
.png)
.png)
Why America, Not Iran, Has the Stronger Legal Position in the Current War
There are both long and short time scales for evaluating the current conflict over control of the Strait of Hormuz.
The Cuba Play
Cuba, in relation to China and Russia, poses a threat due to the risk of weapons deployment or strategic positioning in the event of an attack on the US homeland.
The Iran War and the Coming Global Struggle
The United States is growing more risk-tolerant, more willing to accept regional instability as a strategic tool, and deliberately positioning itself for the far greater challenge of confronting China in the coming decades.
Postliberalism’s Hungary Gambit Failed
With Viktor Orbán’s party losing power in Hungary and postliberals at odds with the Trump administration over the Iran War, this iteration of postliberalism looks once again bound not only to fail in terms of its own principles but also to remain politically relevant.
